USTH Innovation · Session 3 · Knowledge & Open Innovation

From Know-How to Know-What

Turning tacit knowledge into explicit advantage, and opening the lab door

Question 1

Turning tacit knowledge into explicit knowledge

Tacit knowledge is the skill, intuition and "feel" inside an expert’s head. Explicit knowledge is that same experience written down, coded into data, software or a standard procedure — so anyone can apply it, not just the expert.

Toyota: turning a craftsman’s senses into sensors

Tacit

the Takumi, master craftsmen

Decades of experience let a Takumi hear or feel a defect in a part — a skill that normally retires when the person does.

Explicit

Jidoka + Andon, Toyota Production System

Engineers studied that sense and encoded it into automated defect sensors (Jidoka) and a line-wide alert system (Andon) — so the machine now works at the Takumi’s precision, system-wide.

AI and remote sensing: an expert’s eye becomes a model

Tacit

senior meteorologists

Recognizing extreme weather in multispectral satellite imagery used to depend entirely on an experienced forecaster’s trained eye.

Explicit

labeled training data → deep learning model

Experts label thousands of images, turning personal judgment into a structured training set. A model learns from it and becomes a deployable forecasting tool, usable at global scale.

Model

The SECI cycle: knowledge keeps converting, not just once

tacit → tacit explicit → explicit from tacit from explicit Socializationtacit → tacit · apprenticeship, shadowingExternalizationtacit → explicit · codifying know-howInternalizationexplicit → tacit · learning by doingCombinationexplicit → explicit · merging documents, data Toyota: Takumi’s feel → Jidoka sensors
Question 2

Open innovation: R&D with a permeable wall

Closed innovation keeps research inside one lab, start to finish. Open innovation deliberately lets ideas, technology and people cross the company’s boundary in both directions — bringing outside ideas in, and sending unused internal technology out.

Model

Closed funnel vs. open, permeable funnel

Closed innovation ideas start and end inside one lab Open innovation startups universities acquisitions spin-outs / licensing out ideas and tech cross a permeable boundary

Apple: the great systems integrator

Outside-in

buying the core technology

Siri began as a spin-out of SRI International. FaceID traces back to the acquisition of PrimeSense. Apple rarely invents the core sensor technology itself.

New knowledge created

integration, not invention

Apple’s advantage is turning acquired technology into a polished feature through UI/UX design and hardware optimization — and the App Store itself is open innovation, letting millions of outside developers create value Apple’s own R&D never could alone.

VinFast: a global partner network to compress time-to-market

The network

years of car-making knowledge, borrowed

Design partnership with Pininfarina (Italy); chassis technology from BMW; solid-state battery co-development with ProLogium (Taiwan) — open innovation used to skip a knowledge-building timeline that normally takes decades.

The catch

absorptive capacity

Buying the technology is not the hard part. Integrating components from many different vendors into one coherent software and hardware system, without conflicts, is — the real constraint is the company’s capacity to absorb, not to acquire.

Deep-dive case

Planet Labs: agile aerospace disrupts the exquisite satellite

Traditional "exquisite" satellite Planet Labs: agile aerospace Unit costHundreds of millions USD, one satelliteCommercial parts, hundreds of CubeSatsFailure riskOne launch failure → mission lostRisk spread across a swarmRevisit timeDays to weeksEntire Earth, dailyWhat is soldIndividual images, on requestContinuous data + insight feed
Extending the case

Where this technology meets global challenges

HPC + climate

High-performance computing processes multispectral data from satellites like Sentinel or Himawari to run complex climate models, and combine with AI to optimize how renewable energy is dispatched onto the grid using real-time forecasts.

IoT + Edge AI

Global logistics’ biggest bottleneck is an information blind spot and slow response. IoT sensor networks with edge AI monitor cargo condition and auto-reroute the moment a disruption happens.

Agent-based modeling

Instead of linear planning, organizations simulate spatial interactions in a logistics ecosystem or disease spread, “stress-testing” systemic risk and building contingency scenarios with mathematical confidence.

Group discussion

HPC or IoT: which builds the stronger resilience moat?

Between building macro remote-sensing processing power (HPC) and building a micro ground-level sensor network (IoT), which direction creates a more durable defensive moat against disruption for today’s global supply chains — and why?

Consider. HPC sees the whole system but reacts on a model’s timescale. IoT reacts in real time but only sees what it is physically wired to. Which failure mode would you rather defend against first?
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