Diffusion & Innovation Systems
A review of the S-curve of diffusion, Rogers' five adopter categories, Tidd & Bessant's five attributes of adoption, the innovation system (Search → Select → Implement → Capture Value, the 4Ps), the three levels an innovation system operates at, Innovation Management Systems (ISO 56000), and the four assignments attached to this material.
Open the slidesFive sections
1 · Innovation Diffusion
S-curve (3 phases), Vietnam smartphone case study across all three, Rogers' 5 adopter categories, Tidd & Bessant's 5 attributes that drive adoption speed.
2 · Innovation System
The Search → Select → Implement → Capture Value process, and the "4Ps" innovation space (Product, Process, Position, Paradigm) with real examples: the mouse, Ford's line, the Apple Watch, Netflix.
3 · Levels of an Innovation System
Firm-level (internal), inter-organizational (networks & ecosystems), and national/regional systems of innovation.
4 · Innovation Management (IMS)
Why manage innovation, the 4 fundamental IMS elements, 7 evaluation principles, the ISO 56000 series, and its 8 principles.
5 · The four assignments
An in-class analysis exercise, a 30–40 min group case-study activity, a ~300-word homework reflection, and the graded "Analysis of an Innovation" presentation — complete with the lecture's own worked example, Selex Motors' EV battery-swapping ecosystem.